Under the name of Good-Wear, a new online shop for sustainable clothing just took off. The company was founded by the brothers Matti and Jan Pannenbäcker. Their initial thought: „We want to customize fair organic as well as affordable clothing to as many people as possible.“

Mainly, t-shirts, sweatshirts and bags from 100% organic cotton are being offered. Among them, quite a few Earth Positive products. The Pannenbäckers like to think of their company as a social business: „The precept of GOOD wear is to spread sustainable clothing! It does not serve as a basis to maximize profit. All profits are going to be reinvested within the meaning of the vision and are not going to be withdrawed from the company.“

Well then, Good speed!